Others raise dollars, we create action
Pledge for the Planet is an environmental charity dedicated to transforming community spirit into collective climate action through sports and activity challenges that participants pledge to join.
“Instead of donations I asked people to make a behaviour swap to protect our planet; and so Pledge for the Planet was born”
Pledge for the Planet was born during a marathon training run in 2019. Endorphins, exhaustion and the eye-opening book ‘Turning the Tide on Plastic’ by Lucy Seigle, started founder Alice Kendall on a journey.
Confronted with the deteriorating state of our planet, Alice was determined to find a way to educate and empower people to make simple changes to protect our planet. She set out to create a new approach to fundraising, Pledge for the Planet.
Pledge for the Planet has changed the way we approach donations, empowering people to use action-as-currency. Motivated by the belief that "individually we are one drop, together we are an ocean”, Pledge for the Planet combines impact from each individual pledge to highlight the power of collective impact.
Pledge for the Planet has ignited a community movement for change, promoting healthy habits for people and planet through Pledges (sustainable behaviour swaps) and Missions (activity challenges to motivate climate action), bringing together communities, clubs and corporates to protect our planet for future generations.
A world where community spirit and collective action has set the pace for change and restored our planet for future generations.
Our role is to harness community spirit to power collective climate action, providing pledges and events as tools to motivate healthier habits for people and planet.
From people to planet
Our values
There's nothing more motivating than the power of positivity. It's infectious. When we approach problems with a sunny outlook, something amazing happens - solutions shine through those dark problem clouds.
We’re not waiting for change, we’re creating it. Starting a chain reaction of action and progress that comes alive through intentional steps in the right direction.
We’re leading the charge towards a sustainable future, motivating others to join our movement, urging governments and corporations to keep up.
Like a coach on the sidelines, we’re all about bringing the pep talk and energy. Powered by community spirit, we motivate impactful change and amplify collective action.
Our crew
Get to know the passionate board members, advisors and volunteers behind Pledge for the Planet.
Our partners
