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Make do and mend

Learn how to sew a button or repair a tear in your clothes to keep your clothes going for longer!

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Why this pledge is so important

As a whole in the UK the average lifetime for a garment is estimated at around 3.3 years.  Extending the active life of clothing by 9 months can significantly reduce its environmental impact. Being able to repair or alter clothes can have a significant impact on prolonging a garment’s active life.

When our clothes show signs of wear and tear it seems the easiest option is to get rid of them. Repairing or altering them is easier than you think.  Don’t know how to sew on a button? Check out this online tutorial.

Better ways of designing and producing clothes are on the increase but there is a risk that these improvements could be undermined by a rise in the amount of clothes being bought. 

Informing and enabling customers to improve clothing care, repair and re-use plays a significant role in reducing CO2 emissions. “Any improved practices need to be part of a joined-up drive to design more durable clothing and to make re-use and repair possible”.

‘Make Do and Mend’ was a pamphlet issued by the British Ministry of Information in the midst of WWII.  It was intended to provide housewives with useful tips on how to be both frugal and stylish in times of harsh rationing. The advice given is still relevant today in the battle to reduce our carbon footprint and negative environmental impact.  So much so that an updated version of the pamphlet was republished in 2014.

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